EU AI Act Compliance
for Retail
Retail AI touches millions of consumers daily — from dynamic pricing to personalised recommendations. The EU AI Act imposes transparency and non-discrimination obligations on AI systems that influence purchasing decisions. Sentinel provides the audit infrastructure to demonstrate compliance at scale.
Recommendation Engines
Recommender systems that influence consumer choices must disclose their AI nature and operating logic. Sentinel logs each recommendation inference with parameters, enabling generation of consumer transparency reports on demand.
Dynamic Pricing AI
Pricing AI that exploits consumer vulnerabilities or uses prohibited subliminal techniques is banned under Article 5. Sentinel audits pricing model outputs to detect patterns that could trigger prohibited practice investigations.
Customer Profiling & Segmentation
Profiling AI for marketing segmentation intersects GDPR Article 22 (automated decision-making) with EU AI Act data governance requirements. Sentinel creates a record of what data was processed by which model version for each segmentation decision.
Inventory & Demand Forecasting
Forecasting AI that drives supply chain decisions affecting product availability must demonstrate adequate risk management. Sentinel's audit records provide the evidence layer for your ISO 9001 and AI system documentation requirements.